Advanced technology and automation are revolving around our life, affecting everything, regardless of whether it’s our way of life, business, work, marketing, organizations a lot of different other things. The year 2020 has arrived already if you are planning to update your digital marketing strategies to meet all the new marketing trends. So here everything you need to know to upgrade your marketing in 2020.
Video content and voice search are already in concern of digital marketers since last year, but we are going to see more impact on these trends this year. Personalized marketing to alternative social media and different other trends we are going to watch in 2020. Here the 13 digital marketing trends to going to dominate in 2020.
13 Digital Marketing Trends for 2020
- Alternative Social Media Tools
- Influencer Marketing Will Continue Rising in 2020
- The Video content Will Continue to Grow
- Programmatic Advertising
- Shoppable Post
- Optimizing for Featured Snippets
- Personalization
- Voice Search
- Social Media Stories
- User-generated Content
- Quality and engaging content will continue
- Automation & AI
- Building Trust for Your Brand
1. Alternative Social Media Tools
We all know that social media has become an integral part of our daily life, and most of us go through our social feed multiple times a day. Facebook, Twitter and Instagram and has been dominating social media advertising for quite a while, particularly where organizations are concerned.
In the course of the most recent couple of years Facebook, Instagram has been standard social media tools to advertise your product or services, 2019 began some new patterns in social media that made marketers go beyond these and new social media tools such as Tik-Tok and Whatsapp Business to understand the pulse of the consumers as well as to adapt to their changing demands.
These trends allow you to determine exactly what you can do to maximize your use of social media and top social media management software for your business.
2. Influencer Marketing Will Continue Rising in 2020
The rise of social media has surely made millions of internet celebrities and everyone has their own number of followers and individuals who appreciate them and their work. This already got the consideration of brands and organizations in 2019.
Influencer marketing spends continued to rise in 2019, as did its percentage of the total marketing budget in many industries. It shows no signs of slowing down in 2020.
Hootsuite surveyed their clients in 2018, and 48% said they either used or planned to use influencer marketing with well-known or celebrity influencers, while 45% utilized or intended to use micro-influencers who have smaller, highly engaged audiences.
3. The Video content Will Continue to Grow
We all are aware of this fact that YouTube has become a new search engine for different purposes for users, whether it’s about education, learning or any product review. With the growing number of vloggers and YouTubers, video content has become a huge trend for content creators.
Over the past few years, videos have inched closer to the top of the organic search results on both desktop and mobile pages. Furthermore, advertisers accept that video is getting progressively significant, which flag the beginning of more brands utilizing them as a major part of their digital marketing strategy.
4. Programmatic Advertising
Capturing the attention of consumers in today’s digital world is no easy task when there is a huge amount of content on every platform. There are a huge number of sites, applications and digital properties being viewed across a variety of channels, all day, every day. There is a colossal chance to amplify advertising spend and increase income through smart technologies and connected devices.
In 2020, advertisers will look for better approaches to arrive at potential customers on connected devices, like voice-activated speakers, connected TVs, and wearables. And Marketers estimate that billions of digital display advertising will be purchased programmatically by 2021.
5. Shoppable Posts
In March 2018, Instagram rolled out shoppable posts to 45+ countries and counting, in addition, any approved brand or influencer who uses Instagram Business. Since Instagram Checkout launched in 2019, they’re quickly getting increasingly more attention.
Each business attempting to carry their customers to their online store from the social media platform but this shoppable post has changed the buying behaviour of customers as well. Instagram shoppable posts are changing the way people shop. Up until recently, so the pictures themselves are interactive and provides information such as pricing.
6. Optimizing for Featured Snippet
The goal of all search engines is to provide the best and informative result for users query on the SERP itself, without them having to click away anywhere. Thanks to Google SERP features like featured snippets that made a new trend in SEO as well as in digital marketing.
Now every content marketers are well aware of the google featured snippets and taking this advantage of this feature and drive more clicks to your website. Featured Snippets are evaluated and boosted to the top depending on their quality, which Google has a way of determining.
7. Personalized Marketing
Every Marketer end goal is communication between themselves and the customer, and tactics and trends such as personalized marketing strategies have become the ultimate tool for today’s digital marketers to achieve this target.
With the developing measure of information and progressions in innovation have just hugely affected the level of personalization that is possible and on what consumers expect from their interactions with brands. In a survey found that 80% of customers said that they’d be more likely to buy ad product or service with a brand that provides a personalized experience
8. Voice Search
As a user, we all tend to feel more comfortable in speaking than typing the conversation. With the expanding number of smartphones, voice search has been steadily growing. Voice is practically changing how we interact with technology, especially the voice search for our queries.
The Echo Dot was crowned as the best-selling product on Amazon in the 2018 holiday season, and another statics shows that voice-based shopping is expected to jump to $40 billion in 2022. This all user preferences and stats voice search holds a lot of future.
9. Social Media Stories
Back when the Snapchat was an exclusive community that everyone wanted to part of the community, and the reason was its unique snap (the same as Instagram and Facebook has as stories).
Later all the major social media channels such as Facebook, Instagram added this as features in their platform and it became more and more popular among everyone. And now even YouTube has its own stories format.
That was a new marketing tool for marketers as well. Its was using as giving more insights that seem more authentic and connecting for viewers. And there’s a huge range of opportunities in the Stories format for digital marketers.
10. User-generated Content
User-generated content has become an important part of the content marketing strategy, each brand making a decent attempt with various inventive procedures to draw in its users to create content and post about their product or services.
Users and customers are the unpaid contributors who promote your brand by creating any form content such as blogs, social media posts, and testimonials. The different brands create campaigns with #hashtag and different other strategies, where users get coupon or discount after posting those content on different platforms.
11. Content Marketing Will Still Dominate in 2020
One of the marketing trends that not going out of trends any time soon is content marketing, yet there are a ton of things have changed in the course of the most recent couple of years. Content marketing is not just text-based content you provide to your users and it will start ranking on top.
After the Google algorithm update in the last few years, has brought new parameters such as engaging and result-focused content will get more priority by the search engine. And now Google wants your content to be engaging and interactive rather than just text-based content.
12. AI and Automation
Every digital marketer has one common goal that is reaching the target audience and promotes their product or services to increase potential leads. Automating this process can increase positive outcomes without relying on cumbersome rules about target persona or the demographics.
There are various usage of AI(artificial intelligence) in the field of digital marketing, it has brought many new opportunities for digital marketing 2019, By 2020, this would turn out to be quite a lot more complex that advertisers would have no issue fitting customers into neat, convenient personas with specific guidance on when, where and how to target those customers.
13. Building Trust for Your Brand
Every company wants to stand out from the crowd to win their customers trust and every business is trying hard to be visible and, what is more important, trustworthy in consumers’ minds. In this digital world, the customer wants than just your product or service, a trust with your brand that can rely on making their purchase.
A top consideration for consumers when making a purchase. According to the 2019 Edelman Trust Barometer Special Report, 81% of people state that they must be able to trust the brand to do what is right.
Digital Marketing trends will continue changing in the coming years, but how your content and website creating a unique experience for your customers and educating them about your product or service will never change. Put yourself in the shoes of your customer, focus on delivering consistent value to your audience, and identify ways to make your business as helpful as possible.
At Gloify Digital we will take responsibility to create your business identity and strong digital presence using the newest digital strategies and tools. Just drop us a line! contact@gloify.com