The transformation of digital technology has drastically changed the way of business. The traditional way of marketing is almost dead and has been replaced with Digital marketing.
You might have heard this term a thousand times by now!
If you are running a business and still on the traditional way of marketing, then you are considerably far from your competitors. Or you may not be aware that your business is approaching a danger.
Did you know?
95% of businesses are committed to spending more on digital marketing to promote their products and services.
I guess your business is not the rest 5%. If yes, then no worries. I think you may not be aware of digital marketing. In this blog, I will try to make you understand what exactly digital marketing is and why it is necessary for your business?
So let’s start with: What is digital marketing?
Digital marketing is the technique used for promoting and selling products online through several digital media platforms. Moreover, digital marketing is a way to promote your brand and connect with potential customers.
The advancement of Internet technology has become a boon for online marketing. Nowadays, every individual has a smartphone with an internet pack. Internet technology has made users addicted to smartphones and the internet. It makes me feel something is missing with mobile without internet. Now for every single query, people used to rely on the internet.
According to a report,
- 46% of product searches begin on Google.
- 90% of the users rely on the result of the first page.
If we talk about the search engine,
- Google is the largest search engine and controls more than 92% of the search engine market share worldwide.
- 72% of Google users use desktops for their search queries.
- 92% of Google users use mobile for their search queries.
Just imagine how big the world of the internet is. If your business doesn’t have any online presence, it is far away from the competition. And If your business website is not on the first page of the search engine, you are behind your competitors.
Digital marketing agencies face common questions from their clients when they convince them to initiate digital marketing. That is why shall we come online when we are earning without being online?.
I have an answer to their question at the end of the blog but let us start with our niche, Why Your Business Needs Digital Marketing?
There is not any single line answer or short answer for this question. There are several reasons why it is needed.
Let’s discuss those points:
Let’s start this with a scenario. You run a company of beauty products. You have launched a product that is 100% chemical-free fairness cream. And your product is for women. Later on, for the promotion, you rent a holding in a few crowded places in your city. Now I have a few questions for you.
- How many audiences will look at your banner Ad?
- What is the use of your Ad for men and children?
- What about those people who don’t pass through those places?
Your ad is of no use unless it reaches the right audience and brings you, potential customers. For this reason, successful companies are running their ads online. Digital marketing helps your business to engage with the right audience. It gives you several Ad tools where you target the audience based on their age, gender, demography and Interests. Digital marketing tools allow you to perform a split test, where you can know the performance of your Ad. Audience targeting in digital marketing gives a broad scope compared to traditional marketing.
KEEP AN EYE ON YOUR COMPETITORS:
You are running a business, and if you don’t know about competitors, soon you will be out of the market. In the world of competition, it is necessary to check how and what your competitors are doing. Before the advancement of digital marketing, businesses didn’t get any idea or clue about their competitors. Digital marketing gives you several ways to analyse your rivals’ strategies. Digital marketing tools like SEMrush, Spyfu and UberSuggest allow you to track your competitors:
- Organic Traffic.
- Ranking keywords.
- Social Media Presence.
- Popular Content.
- Domain Overview. etc.
You can use this information as a point of comparison to identify your company’s strengths and weaknesses relative to your competitors.
IDENTIFY YOUR POTENTIAL CUSTOMER:
Digital Marketing not only allows you to reach out to more audiences but also to find potential customers. A business can be successful only when it sells its product or services. Move to those days in outbound marketing. Business owners spend a lot on continued advertising, promotions, public relations and sales. They rarely get a potential customer. Later on, it results in a loss in their business. It’s for sure that businesses need the advertisement to find a customer. But that should be among the right audience. By stepping into digital marketing, business owners got several advantages. You can run an Ad campaign based on demography and audiences’ interest. You can track the engagement and behaviour of the audiences toward your product. If you find a good response from the audience, you can run an offer or discount to grab the potential customer. It is one of the best things in digital marketing. If your campaign doesn’t show a proper response from the public, then you can stop and try new.
Your business is still in the 80s if you can’t track and measure your Return on Investment. Your marketing methods will be effective only when you can measure your ROI. Now, it is necessary to measure your ROI, and Without so, you can’t forecast your success. Depending on that, you can set your future business goals. With Digital marketing, you can track your campaigns. You can see the immediate results of your campaigns and can check whether it is going right or wrong. With numerous digital marketing tools, you can track your ROI metrics, and accordingly, you will make your business strategy.
Customer retargeting is one of those features in digital marketing that makes it different from others. Let’s take an example of an eCommerce website where a customer can avail of several products. A customer is interested in a product and adds it to his cart. Or let’s say he is searching for several designs of that particular product. Later on, for some reason, he leaves out that website.
In such cases, Digital marketing allows you to embed pixels on your website. You can track your audiences’ social media activity and retarget them there. You can remind them about their missed product and pull them towards your website.
Just imagine how simple it has been now. In the traditional way of marketing, businesses couldn’t have such options. Once a customer moves away from your store, less of a chance he will come back. Whereas in the advanced form of marketing, you can target them unless they become your potential customer.
The internet is the best medium to promote a brand. In the current era, every individual has a social media presence. Everyone relies on search engines. So, promoting a brand online is the best way. Digital marketing provides you with several types of campaigns where you can promote your product and create awareness among the audience about your products. Gone are those days when you rely on paper ads, leaflet distribution and banner ads on the streets for brand promotion. Even today, those marketing activities are available, but the way has changed. Now, these activities are performed online by selecting the campaign type. The benefits of online brand promotions are:
- Reach more audience.
- Can track the response of the audience.
- Get quick and more stable results.
- Get a better response rate.
Now comes the question, Is Traditional marketing dead?
No, it is still there. Many big companies are still traditionally running campaigns. But they have built their online presence quite well. Performing traditional marketing activities is not a bad idea, but you need to have a solid online presence.
The reasons why should you come online:
You might be earning good without an online presence, but that will not last long. Without an online presence, you can attract the audience but not the large audience. You can create a name at your local but not brand. You can get profit but can’t expand.
At present, a business must be online. If you want your business to grow, you need to expose your brand to a wider audience. Digital marketing may sound weird, but if you understand and implement it in your business, You can see the results. You can have that potential to expand your business.
Are you running a company? or any digital marketing services?. Gloify provides efficient digital marketing services. We will help you to reach more audiences, get potential customers, and of course, in brand creation.