Castle & King is a luxury tour & travels company that helping travellers across the globe to explore India, from the last past 15 years and it has now evolved as a trusted brand in the travel industry. This eventuated for having and sustaining a repetitive number of inbound travellers, securely hitting nearly a century in retaining them and also proudly adding new. It provides tailor-made packages, instilled with ace professionalism, for all admired destinations to make guests stay worth the while.
After understanding the client’s requirements in detail, Our project manager was involved in the planning process during the wireframe design. The goal of the discussion was to understand their business goals, target audience, what results and goals they are expecting over the years. We analyzed the platform requirements based on the marketing campaigns, SEO requirements and advertisement goals of the marketing department.
The challenge with this project was a lot of travel itinerary plan needs to updates for specific travel packages and different types of visitors to the website, who all arrive looking for travel packages to meet their travel plan. The website content and itinerary plan needed to appeal to all users, as well as those who are seeking up-to-date information on the ongoing upgrade works.
The page templates were based on the defined users and then a custom theme based on these templates was created. To make sure the theme worked for Castle & Kind, several plugins and widgets were used. One of the challenging bits were defining the trips and destinations engine. We combined several connected post types and taxonomies in order to design flexible trips with varying schedules options.
Additionally, trips belonged to several different travel categories, suitable for different types of people family, adventurous trips for groups, singles, or mixed. And custom made travel as well.
Our final implementation consisted of
Castle & King website with new design has been launched in November 2019. All of the features are functioning properly, and the management team has been operating with the backend without prior WordPress experience.
Custom travel plan are added on a regular basis and trip itineraries are being updated as well, by adding additional details for each day, switching gallery photos and providing more helpful information for travellers. All of the trip sections are being used actively, alongside with their corresponding filters